Originally limited to users’ homes or workplaces, WiFi is now used everywhere. With a significant number of customers accessing WiFi networks in a public place to stay connected when they’re out and about, service providers reap the benefits of satisfying this demand.
By seizing the opportunity to deploy a WiFi network as a complement to traditional access propositions, you will be reaching beyond residential limitations. Providing your customers with highly valued WiFi connectivity on the go has a proven direct benefit on churn and loyalty.
WiFi On the Go allows convergent telco operators to complement their access propositions and take full control of customer activity everywhere. For fixed operators, it becomes an unmatched tool to extend their services outside the home, and trigger convergence, reducing the gap with mobile players.
Enhanced customer connectivity experience
Increased engagement and use
Avoidance of 3rd party interaction: instead of using a competing network, customers will use yours
ARPU increase (if WiFi added-value services are charged at a specific fee or associated to premium plans)
Cost optimization through offload
Brand awareness: an SSID bearing the name of the CSP makes the brand visible to potential customers
Extended coverage in areas with spotty coverage
Cheaper data plans when compared to cellular
Flexibility to use WiFi or cellular at their own convenience
Seamless and always-best-connected experience everywhere, on all devices
I used to fall short of cellular data
At home, I connected to my broadband to save on my GB plan. But once I’d left, I’d have to connect to public WiFi networks.
Ever since I’ve had WiFi On the Go, I’ve been able to enjoy unlimited access when I’m out and about.
I don’t have to worry about low speeds or going over my data limit anymore
Fon provides the products and services CSPs need to offer totally customized WiFi On the Go that is integrated into the rest of their proposition.
Simplified hotspot network deployment using Fon’s CPE Software (transformation of CPE footprint into a WiFi network in a matter of days)
Extensive service configuration and policy management via WSMP console
Multiple authentication methods:
Advanced connection manager capabilities (app or SDK)
Enhanced quality of experience management