WiFi Service

Management Platform


fon wifi platform

Fon’s WiFi Service Management Platform (WSMP): The ultimate platform to bring WiFi services to life

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Deliver the WiFi services your customers want with a platform that meets your needs using our WSMP. It provides all the functionality to deploy, configure, monetize and operate WiFi services from the cloud, all from a central location, personalised for every scenario, and with a quality experience that will exceed customer expectations.

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What can you do with WiFi Service Management Platform?

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Connect users

Provide WiFi connectivity to your customer base or to occasional customers. Based on the desired strategy, WiFi access can be offered in two ways:

Connectivity app (Connection Manager):

A complementary product of Fon Solutions portfolio that guarantees a seamless connection for users

Captive portal:

a valuable marketing and customer engagement tool. Set the conditions under which connectivity is granted, such as upon registration, buying a pass, or watching an advertisement.

Manage your WiFi network and business rules


Configure, operate, and monitor the WiFi experience delivered by hotspot networks from a centralised control panel.

Target multiple customer sizes and types by grouping hotspots together to create network segments. For example you can decide to group hotspots under multiple criteria: geographically, by business segment, customer category or size. Based on this hierarchical structure, different business models, user experiences and revenue schemes can be applied for each type of customer.

This powerful hierarchy implies that the same tool can be used to give service to individual consumers, a small establishment or venue, or a large corporation with central headquarters and multiple locations, all with different needs and business requirements.

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Monetize your services


Deliver a wide range of services to different customer types, both end subscribers and different business segments. Whether it’s WiFi Calling, WiFi connectivity on the move, paid occasional access, Guest WiFi services or wholesaling WiFi connectivity to IoT players, WSMP is designed to adapt to your business strategy. Multiple monetisation rules can be set in exchange for these services. It all depends on the business target pursued: direct revenue, churn reduction, new subscriber acquisition, or cost savings.


Go to use cases

Engage your customers


Increase customer retention and drive loyalty upturn by delivering value-added services to your customers with Fon’s WSMP. Giving customers what they want makes them more loyal, and customers love WiFi – in fact, up to 80% of smartphone traffic is carried over WiFi. Our real-life deployments indicate that churn can be reduced by around 20%.

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Analyse performance


Gain customer behaviour insights via our real-time metrics dashboard. Obtain valuable KPIs to help anticipate opportunities and challenges beforehand and implement continuous improvement strategies. These indicators can be aggregated and displayed to suit the requirements of your customers.

Fon’s WSMP is built based on the following principles:

Easy integration with your infrastructure and systems

Open API interface and vendor agnostic platform pre-integrated to work with mainstream access points, controllers in the market, and CPEs.

Carrier grade platform

High availability and scalability supporting millions of transactions, users, and devices.


Allowing you to benefit from short time-to-market, fast service delivery and worry-free upgrading cycles.

Independence of Partner’s access network technology

Any access technology supported: FTTx, xDSL, cable, Wi-MAX, mobile-3G, LTE, etc.

Multi-Tenant and Multi-Hierarchy support

allows network segmentation and different client typology.

Centralized management and configuration: Intuitive Web-based console for network segmentation, business model definition and WiFi experience management at each segment.

allows network segmentation and different client typology.

API-REST based, ensuring easy integration and adaptation to business context and needs

allows network segmentation and different client typology.

High scalability & availability

Vendor agnostic:

    • Access point agnostic: works with any GRE-enabled access point and has been successfully integrated with CPEs from most major manufacturers 
    • Interoperable with any Wireless Access Gateway (WAG) and pre-integrated into WAGs from some of the most popular manufacturers in the market (Benu, Juniper, Alcatel, Huawei)

Hotspot 2.0 compliant

Multiple monetization models:

meet a variety of different business objectives

Multiple authentication methods

(captive portal, 801.2x, EAP SIM, AKA, AKA', TTLS, WISPr)

Multiple standard authentication interfaces


Proxy AAA WRIX compliant

Policy lookup from external PCRF and policy enforcement through WAG

RADIUS accounting per session,

including time/volume and lawful interception data. Call Detail Records (CDRs) configurable per integration

OCS and OFCS integration

Configurable concurrency rules

fon vodafone case study

Learn how Vodafone was able to target different businesses with WSMP



WiFi Service Management Solution

for telecommunication operators



Managed Service Provider Solution

for WISP and integrators


Find out how you can maximise your WiFi offering with our WSMP